© John Hoerner 2016
John Hoerner is a veteran retailer with 56 years’ experience. He's been the man at the top of multiple high street brands for The Burton Group and Arcadia with more than 2,500 outlets in the UK (including Debenhams, Wallis, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop), Chairman of The British Fashion Council (London Fashion Week) and CEO of Tesco's clothing in both the UK and Central Europe.
"Ingredients, quality of ingredients, proportions, timing, presentation, special qualities that make it different and appealing...
It's more an art form than an exact science!"
“This book epitomises John’s approach to business, short, simple, entertaining and above all effective. His great achievement during his long career has been his ability to teach others and this book now enables more to learn from his experience.”
Mike Goring, Operations Director, Debenhams.
"It is intensely satisfying to read a book by someone who really knows what they're talking about - having 'Been There, Done That' at the highest level. John Hoerner, who has been the Big Boss at most of Britain's important retailers, takes trouble to explain precisely how its done, step by step, and the pitfalls to watch out for.
Anyone who reads this book will have a major advantage over their rivals in the race to the boardroom. It should be a mandatory set text on every business and retail marketing course."
Nicholas Coleridge CBE - President, Conde Nast International
(Brides, Glamour, GQ, House & Garden, Tatler, Vanity Fair, Vogue, Wired, The World of Interiors)